Project

Branding and Packaging Project for the brand Boost.

Year

2023. 

Description

Boost is a new energetic drink brand crafted from natural ingredients, offering a refreshing and vibrant alternative in the beverage market. This project encompasses the complete branding and packaging design for Boost, highlighting five distinct flavors. Each flavor's packaging features a modern gradient design, visually representing the explosive mix of natural ingredients.

In addition to the packaging, the project includes the design of the Boost logo and overall brand identity creating. The typographic logo emphasises the strength and energy of the drink playing with the two O’s in "Boost" to convey a sense of effervescence and movement, like the energy you get from the energy drink Boost. The cohesive branding strategy ensures that the brand stands out on the shelves and resonates with health-conscious consumers seeking a natural boost.