Project

Es Baluard digital transformation and motion brand integration.

Year

2023. 

Description

This project aims to redefine the visitor experience at the Es Baluard Museum through a new mobile application. This app not only facilitates interaction between visitors and the brand, but also propels Es Baluard into the contemporary world of motion brands.

The mobile app aims to change the way visitors experience the museum, offering interactive features such as exploring current exhibitions, browsing virtual galleries, using an interactive map to move around the gallery and enjoying a smart audio guide. In this sense, the app enhances visitor engagement by incorporating augmented reality and personalised features.

The moving logo creates the feeling of a ‘Contemporary Culture Explosion’ that represents the essence of the museum in a captivating visual dance and symbolises the multiplicity of artistic expressions and cultural experiences.