Project

Brand corporate identity & app design.

Year

March 2021.

Description

Gest Advisor is a business advisory and management app that handles all administrative and fiscal tasks on behalf of its clients. From processing payroll to preparing and submitting annual summaries and informative declarations, Gest Advisor assists with every aspect of running a business.

The client sought a corporate identity that was both serious and modern, formal yet elegant. A clear and iconic logo was created, cleverly incorporating the letters "g" from Gest and "a" from Advisor. The separation between the X Height and the tail of the "g" letter allows for the simultaneous visibility of both letters. A range of green colors was chosen as the corporate color palette, including Mint Green, Castleton Green, and Pickle Green. The typography selected for the corporate identity is Poppins, a geometric sans-serif typeface that is highly suitable for websites.

The identity of Gest Advisor was designed with the aim of connecting with users and instilling a sense of trust and professionalism. The app itself was created with a focus on functionality, intuitive navigation, and visual appeal to guarantee an optimal user experience.