Project

Brand corporate identity.

Year

February 2023.

Description

In this project, the objective was to design the corporate identity for the Mout brand in preparation for its launch. The main focus was on creating a comprehensive corporate identity manual along with its corresponding applications.

Mout is a new vermouth brand catering to a young adult audience who appreciates indulging in a rich and luxurious vermouth experience. Vermouth, a long-standing traditional beverage in Southern Europe, has gained popularity in recent decades, turning the simple act of meeting for a vermouth in the sun into an essential moment of pleasure.

Mout aims to represent the idea that its exquisite vermouths are steeped in tradition. It strives to convey much more than just a vermouth; it embodies an experience that awakens the senses and elevates moments of celebration and togetherness to new heights. The brand draws inspiration from the spirit of the goddess Mout, a figure associated with motherhood and abundance. Mout seeks to honor traditions while embracing innovation, finding the perfect balance between legacy and experimentation. 

In addition, the design project highlighted Mout's commitment to sustainability by ensuring that all its applications are made from 100% recyclable materials. Mout's brand identity delivers a unique and sensorial journey, nourishing the spirit and elevating special moments