Project

Brand corporate identity design.

Year

December 2022. 

Description

This project consisted in creating a comprehensive and visually identity for the SKEYN brand in preparation for its global launch. SKEYN specializes in high-quality cosmetic products for facial, body, and hair care, using natural ingredients sourced from the Mediterranean. The brand is committed to sustainability, allocating 3% of its product revenue to environmental organizations dedicated to cleaning marine ecosystems.

Taking into account the brand's values and characteristics, an elegant, clean, and clear logo was created, consisting of an icon and a typographic element. The icon represents the layers of the skin, emphasizing their varying thickness, texture, and color. Waves within a square shape divide it into five sectors, each with a distinct color, shape, and thickness. These waves not only symbolize the layers of the skin but also serve as an homage to the beauty of the Mediterranean Sea, capturing the essence of SKEYN's connection to its origins. The colors used in these elements form a neutral gradient, ranging from off-white to deep chocolate brown, inclusively representing the diverse range of skin tones found worldwide.

In addition various applications were designed to enhance the brand's presence and engagement. This included packaging design, merchandise creation, social media design, and more, ensuring a consistent and impactful visual identity across all touchpoints.